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2025 BUMP BEER 🪐 – JUPITER JAZZ

🪐 JUPITER JAZZ

Official 2025 BUMP Festival Beer
Moscow Mule Sour w/ Ginger, Lime & Hibiscus – 6.1%
Tart, Zingy, Cosmic.

We’re thrilled to launch our fourth annual collaboration with The Establishment Brewing Company, introducing JUPITER JAZZ, the official beer of the 2025 BUMP Festival. This bold, cocktail-inspired sour explodes with lime and ginger in classic mule fashion, lifted by the floral tang of hibiscus and brewed for peak refreshment. Made to be enjoyed in good company, this summer-ready spritz is equal parts eccentric and easygoing just like the BUMP Festival itself.

Label artwork is by Calgary illustrator Leechuts, whose playful, interstellar design brings a dreamy visual to match the beer’s radiant palette. Leechuts is also the official BUMP Festival 2025 illustrator, and has been working with us to build our festival’s brand and theme this year. Her work takes us into all the worlds BUMP Festival is building, spectacular portals we ask you to jump through.

The name JUPITER JAZZ is a reference to the legendary track by Galaxy 2 Galaxy, a techno side-project of Detroit’s Underground Resistance. A deep cut from the world of electronic music, it’s a sonic tribute to liberation, movement, and the cosmos. Shinichiro Watanabe heads will also recognize the name from the iconic Cowboy Bebop episode. At BUMP, we’re music heads through and through, our team includes producers, DJs, musicians and live event organizers, and our roots in sound run just as deep as our love for art.

🍻 Find it:

  • At our beer launch & kick off party on July 30 at The Establishment Brewery
  • On tap at Establishment Brewing (4407 1st St SE, Calgary)
  • In our festival beer gardens at the Ground Up Graffiti Jam and CRASHOUT Finale Party
    And at select stockists citywide while supplies last.
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