‘MEET ME IN THE CITY’ : Our 2023 Festival Beer is here!

Wednesday August 2, 2023

We are excited to announce our latest collaboration with The Establishment Brewing Company for this year’s BUMP Festival! We invited 2023 Road Works artist Matthew Springer to embrace the spirit of PLAY and create a design to help us represent this year’s themes. We are proud to give you the beer of the summer, Meet Me In The City!

“This design is a fun and playful approach to visually representing the incredible creative energy that thrives within the City of Calgary. It is a celebration of the diverse people and their vibrant communities that take pride in supporting one another and encourage individuals to be their true selves and enjoy life. The bright colours and characters in the image flow to reflect the spirits of people who continue to inspire us everyday to pursue our passions and dreams. I hope that whoever enjoys this beverage will think of someone who is special to them and has brought joy to their daily lives.”  says Matthew about his exciting design.

In working with the best brewery in town  for this new beer, one goal rang clear to their team of incredible brewers; they thought just like the murals that adorn our city’s walls, this brew should be for the people. As the 2023 BUMP artists are picking up their brushes, Establishment dove into gentle, new-world hops and soft malt. The final product is a fantastic, lush and breezy New Zealand Pilsner.

Try the official 2023 BUMP BEER at our GRAFFITI JAM – a party to kick off this year’s BUMP Festival on Saturday, August 5 – a completely FREE EVENT!

Saturday, August 5
Location: High Park
Address: 340 10 Ave SW, Calgary, AB T2R 0A6
Time: 12 – 6 PM
Music from: @back&forth
Craft Beer from @establishmentbrew
Live Graffiti, Food Vendors & Basketball Tournament

You can also try Meet Me In The City at the Establishment Brewing Taproom at 4407 1 Street SE, Calgary, Alberta T2G 2L2, starting today.

This is a BUMP summer exclusive beer, come try it while it lasts 🙂