How Do We Brand a City?: Presented by D.TALKS

Keli Pollock

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Speaker

Keli Pollock

Keli Pollock, Creative Director of Daughter Creative, has been a transformative force in Calgary’s creative industry. With a career starting in 1992, Keli’s extensive experience spans some of Calgary’s most prominent brands, including WestJet, TELUS, The Calgary Stampede, Shaw, TransAlta, Calgary Co-op, and Bow Valley College. Under her leadership, Daughter Creative has made significant strides, most notably being ranked 66th on the Institute of Canadian Agencies Creative Power List for the first time.

Keli’s journey from traditional art direction to steering the creative vision at Daughter Creative underscores her multifaceted skill set. She excels in envisioning successful outcomes for projects, balancing client needs, budgets, and timelines, and ensuring that the best possible work is produced. Her role is a blend of artistic vision and strategic management, guiding teams to deliver exceptional results.

Keli champions the role of creativity in today’s corporate environment, emphasizing its critical importance for brands. She believes that smaller firms like Daughter Creative are uniquely positioned to present innovative solutions that larger firms might overlook. Daughter Creative’s ability to adapt to changing client needs and industry trends has been a cornerstone of its success.

Anna Lake

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Speaker

Anna Lake

Anna joined the CMLC team in 2020 with over a decade of marketing strategy experience and a strong belief in using data-driven marketing to create meaningful and relevant campaigns that ignite real results.

In her role as Senior Manager of Marketing, Anna manages the place brand strategy for East Village and The Culture + Entertainment District, and corporate brand strategy for CMLC, where Anna and her team execute the consumer marketing and brand initiatives across all platforms, navigating 14 social channels, three websites and digital newsletters, and a spectrum of brand identities.

Before joining CMLC, Anna was responsible for reimagining the digital content strategy for Glenbow Museum, which more than doubled online engagement. With a Bachelor of Arts in Communications, Anna is fluent in Spanish which echoes her innate aptitude for communication and cross-cultural engagement. A born and raised Calgarian, Anna’s commitment to growing the city’s art community came full circle when she led the artists selection for the Jack & Jean Leslie RiverWalk murals in 2022.

Edward Campbell

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Speaker

Edward Campbell

Born and raised in Panama City, Panama, Edward Campbell developed his interest in all things art through his mother. Through his high school years, a love for design flourished and he decided to attend the University of Panama and complete his bachelor’s degree in their Graphic Design program.

Shortly after moving to Calgary, Canada, Edward Campbell Studio was founded in 2017. As a modest, but passion-driven creative studio, Edward Campbell Studio strives to serve its clients by providing clarity in their voice, and guiding them with quality brand strategy and visual design processes to fulfill their market needs.

Edward Campbell Studio is a magic maker who sparks perception, positivity and progress.

 

Contra (Priya Ramesh), BUMP Festival & FOREIGNERZ

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Moderator

Contra (Priya Ramesh), BUMP Festival & FOREIGNERZ

Priya, who also goes by Contra is a visionary artist, creating immersive and transformative experiences through film, music, and creative direction. As the Creative Director and Co-Founder of the art and production house FOREIGNERZ she can be often found building worlds as a film director and producer. Her most well known alter ego is as one half of the path-breaking music project Cartel Madras, now signed to the legendary American label Sub Pop Records. In Calgary, she works in the arts as a curator and is one of the organisers & creative lead behind BUMP Festival. In all her endeavours, she pioneers new narratives and fosters cultural evolution, sought after for her innovative creative direction by arts institutions across Canada.